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The text content appears to be accurate, errorfree and unbiased. Instructors resource manual philip kotler prentice hall, 1991 marketing 423 pages. Acevoigmarketing strategyv3dn 2 executive summary rundown of whats in the document often completed last purpose use this template to capture the key information that you need to develop a thorough marketing strategy. C the focus of strategic planning is to define a game plan for longrun survival and growth. Good marketing strategies are based on resource advantages and the latter are created by speed or gambles. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. Or it is a process of getting the right products to the right people at the right price and at the right. To craft an effective marketing strategy, you must take account of the environment to decide on entryexit. Sample strategic marketing plan template download a marketing plan must consist of the list of products or services that are targeted for marketing. We summarize important factors to create a strategic promotion strategy and use it to run your business. Strategic alliences 1 marketing alliance joint marketing 2 product or service.
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